Partners

MotoAmerica delivers impressive engagement options for endemic and non-endemic brands, products, and services.

MotoAmerica delivers impressive engagement options for endemic and non-endemic brands, products, and services. Spanning nearly all forms of media, the series offers content development and integration, event and race class sponsorships, commercial TV/Streaming inventory, experiential, hospitality, data collection options and exceptional social media exposure. For more info, contact us at
[email protected]

Official Partners

Dunlop

For decades, Dunlop has been involved with racing at the highest level and has been a major player in national and international motorcycle racing.  The company has earned an unparalleled championship record in World Championship Grand Prix, MotoAmerica, Supercross, Outdoor Motocross, and American Flat Track competition. Dunlop’s racing success yields new technologies developed from input provided by riders all over the world. These innovations in motorcycle tire technology quickly make their way into the creation of new Dunlop motorcycle tires for consumers. 

Falken Tires

Falken Tires, known as a leader in high-performance tire technology, is a global, full-line tire manufacturer with a long history of delivering high-quality, high-value products. Much of Falken’s reputation has been founded on its success in motorsports. The company manufactures 14 car and light-truck tire models under seven lines including OEM equipment, all serving nine distinct categories and more than 300 sizes. The company also makes and sells a full lineup of medium truck (TBR) tires for commercial use.

Mission

MISSION®, owned by GRUMA, S.A.B. de C.V., is the world’s leading brand for tortillas and wraps. MISSION® is also globally renowned for flatbreads, dips, salsas, and Mexican food products. With presence in over 112 countries, MISSION® products are suited to the lifestyles and local tastes of each country. With innovation and customer needs in mind, MISSION® focuses on the highest quality, authentic flavors, and providing healthy options that families and friends can enjoy together.

Progressive

Started in 1937 by Joseph Lewis and Jack Green as the Progressive Mutual Insurance Company, Progressive was the first to feature a drive-in claims location. The company, headquartered in Mayfield Village, Ohio, has since grown to become the second largest personal auto insurer in the country, a leading seller of commercial auto, motorcycle, boat and RV insurance, and one of the top 15 homeowners insurance carriers.

Quad Lock

  1. Quad Lock was born shortly after the release of the first iPhone and the company launched its premium iPhone mount in 2011. The product was quickly adopted and loved by cyclists worldwide. Their product range and reach have since expanded globally to other pursuits, with enthusiasts exploring all over with their phones securely in sight. The motto? Adventure. Whether on bike, boat, car, a trip down the road, or expedition across the globe, Quad Lock makes the experience better. Quad Lock builds reliable gear to go anywhere, no matter your device, no matter your pursuit.

 

  1. Quad Lock is a globally recognized Australian-born technology brand and leader in secure smartphone mounting solutions for motorcycles and active riders. Since its 2011 launch, their patented dual-stage locking system has set the standard for durability, reliability, and ease of use – keeping phones securely mounted across the world’s toughest rides and races. Trusted by riders for navigation, data tracking, and capturing on-bike content, Quad Lock products combine precision engineering with rugged, rider-centric design that enhances every mile on and off the track.

Abbott

Abbott is driven by a shared mission: to help you live a healthier, fuller life. The revolutionary health technologies and products they create serve that very human purpose. Managing diabetes. Monitoring hearts. Easing chronic pain. Through their products, science and partnerships, they work to bring better health to more people, so that the next breakthrough can lead to theirs.

Insta360

Insta360 is pushing the boundaries of action camera technology, empowering riders and racers to capture their two-wheeled adventures like never before. With innovative 360° and wide-angle cameras, Insta360 delivers unmatched perspectives, immersive footage, and rock-solid stabilization for the most demanding conditions. From the racetrack to the open road, Insta360 is committed to helping riders share their passion and create unforgettable memories.

Yamaha

Yamaha is a recognized leader in powersports. The company’s product offerings include Motorcycles and Scooters, ATVs and Side-by-Side vehicles, Snowmobiles, WaveRunner Personal Watercraft, Boats, Outboard Motors, Outdoor Power Equipment, Power Assist Bicycles, Golf Cars, Power Assist Wheelchair Systems, Surface Mount Technology (SMT) and Robotic Machines, Unmanned Helicopters, Accessories, Apparel, Yamalube products, and more. YMUS products are sold through a US network of distributors and dealers. 

Indian Motorcycle

Indian Motorcycle Company is America’s First Motorcycle Company®. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess, and countless innovations and industry firsts. Today, that heritage and passion is reignited under new brand stewardship.

Royal Enfield

Royal Enfield introduced its first motorcycle in 1901 and is the oldest motorcycle company in continuous production in the world, as well as a leading player in the global middleweight motorcycle market. Royal Enfield North America (RENA), headquartered in Milwaukee, Wisconsin, has a growing network of more than 125 dealers across the U.S., Canada, and Puerto Rico. RENA currently offers the Himalayan and the 650 Twins: INT 650 and Continental GT 650 motorcycles along with a range of accessories and apparel.

Aprilia

Aprilia was born into racing and is the real sporty flagship brand for Piaggio Group.  With 294 Grand Prix races won in Road Racing World Championship, Aprilia holds the record for the most wins of any European manufacturer in the history of motorcycle competition.  Aprilia motorcycles take to the track on international and local circuits, holding high the honor of Italian and European motorcycling, feeding the biker’s desire to race and raising up young riders destined to enter into the world championship world.

Honda

Honda started in the 1940s with one goal—build machines that win! From early victories at the legendary Isle of Man to the game‑changing CB750, Honda has been pushing limits for decades. From the world’s toughest road races to championship dominance in MotoGP—home of legends like Kentucky Kid Nicky Hayden—Honda is built on speed, precision, and innovation. Honda—powering champions, on the track and beyond!

CFMOTO

Since 1989, CFMOTO has continued fueling innovation as a manufacturer of engines, motorcycles, off-road vehicles and CRAFTED parts, garments and accessories. Visit CFMOTOUSA.com or one of CFMOTO’s 700+ dealers across the United States for more information on their wide range of motorcycles, ATVs, side-by-sides and accessories.

VP Racing

VP Racing is recognized as a world leader in race fuel technology and also offers a wide range of additives and coolants for various engine types. VP Racing works with various teams and has developed fuels for the FIA (Automotive) and the FIM (Motorcycle). VP Racing’s VP MGP race fuel product is certified for use in WSBK and MotoAmerica and is produced by their plant in Texas for consistency and quality. VP MGP is available in 15- and 54-gallon drums from its five USA distribution warehouses.

Öhlins Racing

Öhlins Racing has been a vital part of the motorsports, motorcycle and automotive industries for 40 years. Their focus is high-quality products, service, and support, from the MotoGP and MotoAmerica circuits to local national racing events in over 50 countries. Their philosophy has always been to supply the aftermarket, OEM partners, and teams with high-end suspension technology dedicated to exceeding customer expectations throughout the world.  

Anthony’s Leatherworks

Anthony’s Leatherworks has over 25 years in the business of leather repair, alterations, and restoration service and is the preferred leather repair center for Dainese, Alpinestars, REV’IT, SPIDI, AGV Sport, MITHOS, and is a AMA member. Their skilled technicians focus on taking quality to a higher echelon including all alterations, minor/major repairs, full reconditioning, and dyeing all providing customers the superior service required for the industry.

Parts Unlimited

Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Wisconsin. Parts Unlimited services over 12,000 dealerships worldwide and continues to expand its market penetration with sister companies Parts Canada, Parts Europe, and Drag Specialties.  Parts Unlimited is the name to remember for the hottest products and the most support going. 

Motion Pro

Motion Pro is dedicated to producing the most versatile, unique and durable products for professional and home use. One of the company’s goals is to offer tools of convenience that make difficult or time-consuming jobs much easier. Many top racers and mechanics rely on Motion Pro tools and controls as using the right tools delivers a well-prepared vehicle that ensures you come out ahead in the long run.

R&G

R&G produces some of the most innovative, race-proven, and stylish sporting accessories for the modern sportbike. Using only high-quality materials, R&G manufactures durable frame sliders, exhaust and tank protectors, sidestand feet, radiator and oil cooler guards, crash bars, chain guards, and fender eliminators. CNC machining and 3D scanning are employed to ensure R&G products not only fit but provide functional protection.

Lyndall Brakes

Lyndall Brakes is a Texas-based, family owned and operated business born out of the love for racing motorcycles 25 years ago. The company has produced leading and functional advancements in motorcycle braking technologies by always listening to their customer base. In addition, the company strives to manufacture as many parts in the USA as possible. This permits an adherence to tight manufacturing tolerances and an overall high level of quality control.

Cometic Gasket

Established in 1989, Cometic Gasket, Inc., is a leading worldwide supplier of gaskets and engine sealing solutions for the automotive, powersports, remanufactured engine, and OEM industries. As supporters of MotoAmerica, GNCC, AMA, Nascar®, and various teams, they understand what it takes to put everything on the line with one goal in mind – winning.

Drag Specialties

Drag Specialties is a leading distributor of aftermarket parts and accessories for Harley-Davidson®, Indian, and custom V-Twin motorcycles. They provide dealers and customers with the widest selection of the newest products from the hottest brands. Over 50 years of experience fuels Drag’s passion for American motorcycles and the open road.

Cardo

Cardo Systems specializes in the design, development, manufacturing, and sale of state-of-the-art communications and entertainment systems for motorcycle helmets. Since its inception in 2004, Cardo has pioneered the vast majority of innovations for Bluetooth motorcycle communications systems. The company’s products are available in over 85 countries.  

Motul

Established over 150 years ago, Motul is one of the leading motorcycle, automotive and industrial oil companies. For motorcycles, Motul’s 300V contains a double ester, one ester for friction and another ester for pressure. The end result is excellent protection without sacrificing performance.  Motul’s 300V offers the best race performance and protection and has an extremely high boiling point of 367 degrees. With Motul, you get the best of both worlds with excellent performance and protection.

Defiant Whisky

Blue Ridge Distilling Co. / Defiant Whisky is a craft distillery located in North Carolina. The distillery emphasizes a minimalist, high-quality approach to distilling, using only four ingredients: premium two-row malted barley, cultured yeast, pure spring water from the local mountains, and American white oak for aging. Their flagship product is Defiant American Single Malt Whisky. Visitors to the distillery can enjoy tours, tastings, and events, all highlighted by the scenic Appalachians, located near the famed Tail of the Dragon motorcycle route. 

Arai

In 1950 Mr. Arai was a young man riding his motorcycle and there were no helmet manufacturers in Japan. Knowing the risks first-hand, Mr. Arai knew he wanted a good helmet for his own protection.  Today, Arai is still a family-owned company driven by the same mission through three generations. Arai builds each helmet as if they’re creating it for a brother, a father, a husband, a mother, or sister.

Galfer

With over 70 years of experience, Galfer is globally recognized for its innovation, precision-engineered rotors, and racing brake pads used at the highest levels of motorcycle competition. Galfer has been operating in the USA for over 30 years, providing high-performance braking solutions to teams, OEMs, dealers, and enthusiasts.

Spectro Performance

Spectro Performance Oils has been engineering and manufacturing top-quality, performance motorcycle and powersports oils since 1966. Spectro offers a complete line of oils, lubes and fluids for motorcycles and powersports vehicles. Spectro’s Heavy Duty V-Twin product line is a complete line of oils for Harley-Davidson® and American V-Twin motorcycles. Spectro Heavy Duty V-Twin products are used and trusted by countless industry professionals and Harley riders alike.

K&N

K&N introduced its signature red, washable, oiled-cotton filter design in 1969 to deliver superior contaminant capture while offering a durable, reusable solution ideally suited for the racing and performance community. More than 55 years later, K&N continues to advance filtration technology, expanding its portfolio to include high-performance intake filters, air cleaners, and oil filters engineered for applications ranging from top-fuel drag racing to everyday commuter vehicles.

Counteract

Renowned for its tire balancing compounds and wheel maintenance solutions, Counteract Balancing Beads Inc., is a family owned and operated company manufacturing premium products since 1997. As an innovative category leader, it caters to commercial trucking, light trucks, off-road vehicles, utility trailers, RVs, and powersports markets. The company’s powersports line features DIY tire balancing kits, tire mounting lubricants, and pre-balanced motorcycle inner tubes that are universally compatible across all types and brands of motorcycles, ATVs, and UTVs.

DirtHammer

Founded in 2025 by automotive and powersports journalists Zach Bowman, Sam Smith, and Colin Comer, DirtHammer seeks to change the side-by-side buying landscape by connecting verified buyers and sellers. With professional photos, walkaround videos, and listings written by veteran powersports writers, DirtHammer ensures you know what you’re getting into while taking the pain, guesswork, and frustration out of buying and selling.

Thom Duma Fine Jewelers (TDFJ)

For over a century, Thom Duma Fine Jewelers (TDFJ) has provided second-to-none engagement rings, wedding rings, fine jewelry, and luxury watches. First established in 1896, Thom Duma Jr. leads his staff of master jewelers and gemologists in honoring his father’s legacy of perseverance through hardship and exceptional jewelry work. TDFJ also provide winner of MotoAmerica classes with extraordinary winners championship rings and pendants. Visit TDFJ in Warren, Ohio for an unforgettable shopping experience and white-glove jewelry services.

Revzilla

Revzilla is an extraordinary online destination for premium apparel, award-winning content and best in-class customer service for all moto-enthusiasts. The company is comprised of riders and experts dedicated to bringing you the largest selection of premium gear, parts, and accessories. Their mission is to advance the motorcycle experience through digital education, entertainment, and inspiration. This included thousands of hours of free content of reviews, install guides, pro tips, in-depth articles, insights, and insider opinions—all for the riding community.

Yuasa

For over 40 years, Yuasa Battery has been the industry standard for Powersports batteries across the globe.  Supplying Powersports batteries to more OEM’s than all our competitors combined, Yuasa’s success has been built and earned by consistently delivering premium quality, unmatched reliability, long life, advanced engineering with years of application.

Rockford Fosgate®

Rockford Fosgate® stands as the premier global authority in audio innovation, design, and engineering, revolutionizing sound experiences like never before. Their commitment to excellence delivers unparalleled audio experiences across Car, Marine, Motorsports, and Motorcycle applications. As a customer-focused provider, Rockford-Fosgate provides well-thought-out designs, integration, and service enhancing their moments with powerful experiences through music.

BS Battery

Crafting ingenious battery solutions for all powersport applications defines the core identity of BS Battery. Based in France and founded in 2008, the family-run company offers more than 400 battery solutions developed by an active Research & Development team and two production facilities. As an OEM and OES approved by major motorcycle brands and involved various racing categories, BS Battery’s growth is fueled by engagement of its loyal partners across more than 80 countries.

Alpinestars

Crafting ingenious battery solutions for all powersport applications defines the core identity of BS Battery. Based in France and founded in 2008, the family-run company offers more than 400 battery solutions developed by an active Research & Development team and two production facilities. As an OEM and OES approved by major motorcycle brands and involved various racing categories, BS Battery’s growth is fueled by engagement of its loyal partners across more than 80 countries.

Audio-Technica

Audio-Technica, a global leader in transducer technology, has strengthened its reputation as a trusted provider of broadcast solutions through its partnership with the MotoAmerica. As the Official Broadcast Partner of MotoAmerica, Audio-Technica supplies industry-leading microphones and headphones used to capture the excitement of on-track action, rider interviews, and behind-the-scenes moments—even in the most challenging weather conditions.

Lawo

Lawo is a global technology partner with a long history of delivering innovative solutions for live media production workflows. For decades, Lawo solutions have contributed to the live production of the world’s most exciting racing series – on land, water and in the air. Lawo products are manufactured to highest quality standards in Rastatt, Germany, and supported by Lawo North America’s 40+ team members.

Tobacco Road Harley-Davidson

Tobacco Road Harley-Davidson of Raleigh, North Carolina, is a leading destination for riders and performance enthusiasts throughout the South. From motorcycles and custom builds to factory-trained techs and rider events, Tobacco Road Harley-Davidson is deeply rooted V-Twin and American motorcycle community.

Vortex

As the largest U.S. aluminum sprocket provider and a trusted name in MotoAmerica and beyond, Vortex and EK Chains power the podium—race after race. Don’t miss your chance to win a free sprocket—swing by the Vortex booth in the Fan Zone for expert advice, gear, and more. That’s Vortex Racing—proven parts, trusted by champions.

Level 11

Level 11 is the exclusive North American distributor of diAccossato Racing, LighTech Racing, OZ Motorbike Wheels, NILS Lubricants, and Ferodo Brake Pads. These are the same parts used in MotoAmerica, MotoGP, Moto2, Moto3, and World Superbike.

Back On Track

MotoAmerica is proud to be affiliated with Back On Track whose mission is to provide financial assistance for injured motorcycle racers and their families when a racing injury/accident occurs. Fifteen years ago, the Rookies of ’79 — a group that includes Wayne Rainey — set out to make a difference and it continues to this day.  As an IRS approved non-profit 501(c)(3), we accept tax-deductible donations from fans, fellow riders and corporate sponsors. This mission is primarily accomplished by donations, sales of charity merchandise and raffles of donated items through our website or auctions. Your support is greatly appreciated.

Harley-Davidson

In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution and lifestyle that would make Harley-Davidson one of the most desirable motorcycle brands in the world.  Today, they continue to define motorcycle culture and lifestyle, evoking soul-stirring emotion reflected in every product and experience they deliver. 

ADDITIONAL Partners